Las Redes Sociales en las Relaciones Públicas
February 22, 2012 in Public Relations, Relaciones Publicas
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Elige con quien sentarte antes de subir al avión
February 20, 2012 in Blog, Customer Services, Experiencias de Consumo, Public Relations
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Meat & Seat la nueva plataforma de KLM para elegir con quien compartir tu vuelo
Compartir asiento con quien quieres y llegar a hacer un vuelo en una experiencia más efectiva para los negocios.
“Meat & Seat permite que veas intereses de otros pasajeros o ver si van al mismo evento que tú usando los datos de los perfiles de Facebook y Linkedin.
El servicio de momento solo está disponible para algunos vuelos y puede ser usado entre 90 días y 48 horas antes del embarque” (Source: markarina.com) Read the rest of this entry →
How to Choose a PR Partner
February 16, 2012 in Public Relations
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At some point in your business’ life, you’re going to need the services of a PR professional. Perhaps you’ve got big goals that require getting your message out to a bigger audience — one you can’t reach if you tried to do your own PR, and one you don’t have the staff for.
Choosing a PR partner to help you accomplish your goals can leave you as confused as a kid in a candy store. With so many options and a limited budget, how do you get the most bang for your buck?
In this post, I’ll share with you the considerations you need to make to determine what you really need, and how to find the right PR expertise. Read the rest of this entry →
The true role of public relations in branding
January 11, 2012 in Blog, Public Relations
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Public relations is better than advertising at building a brand, argued Laura and Al Ries in their prescient 2002 book, “The Fall of Advertising and the Rise of PR.” At the time they were right; advertising had indeed lost credibility while the media still had it. But in 2006, one can no longer be so sure: in an age when video news releases regularly substitute for real news, as the Center for Media and Democracy reports, people have learned to be skeptical about the media’s objectivity.
The media is constantly pressured to compromise its impartiality. For one thing, there is a constant need to produce news, sometimes 24 hours a day, 7 days a week. In addition, they are owned by mega-sized corporate entities who are in the business primarily to generate profit: the press survives by selling airtime and print space to advertisers.
These two factors together, in addition to any bias internal to the culture of the media entity itself (e.g. Fox News), leave the media vulnerable to press releases and other prepackaged content put together by private agencies hoping to get the word out about their clients, especially if those clients are willing to underwrite advertising time and space. People are not stupid. When a television segment on health is sponsored by the same entity that is featured in it, it causes the media producer that aired it to lose credibility. Read the rest of this entry →
Why I’m Betting on PR
December 28, 2011 in Blog, Public Relations
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With a start-up budget, there’s only room for one item on my marketing plan. Here’s why I chose a public relations strategy.
As a start-up, I have a single line item on my marketing budget: PR. Surprised? Here’s a little insight into my madness.
PR gets a bad rap. To many corporations and businesses, PR’s role is undefined: a support function, not quantifiable in terms of ROI, just another line item in a rich marketing budget.
Things have gotten so bad that the PRSA (Public Relations Society of America) is currently undertaking a “redefinition” of PR. (I’m not kidding.) The results will be announced in early 2012. It’s probably safe to say that most of us are not waiting with bated breath. Read the rest of this entry →
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